Marketing Planning Essay Example | Topics and Well Written Essays - 1500 words - 2

Marketing Planning - Essay Example At this point, it is essential to note that customer satisfaction and sustained marketing of a product could still alter the life of a product in the market by extending its relevance. When marketing planning is considered in terms of the product life cycle aspect, there are two things that come into play and these are theories as well as practices regarding the marketing phenomenon and the characteristics of how viable the product may be regarded to be (Drummond & Ensor, 2001, pp.112-118). The whole argument is based on the fact that products generically do show a number of elements that are both abstract and concrete which do define the claims that a user has over the product, expectations on use, and the degree at which he or she is satisfied. This paper takes a look at marketing planning through the model of product life cycle. The organization in practice is Samsung. Analysis In marketing planning, product life cycle consist of five major phases. ... roducing a new product into the market because the product life cycle directly affects the sales volumes or performance (Hata, et al., 2000, pp.34-39). Samsung does take its product marketing planning through the above phases and when a product reaches the decline phase, it is re-engineered through R&D to extend its life cycle (Westkamper, 2000, pp.501–522). Figure 1: Product Life Cycle Product development phase This starts with the company finding and developing a new idea about a product. At this stage different aspects of information regarding a product are translated and incorporated into a single or unified product that is considered new. The product is taken through various changes that demand more time and money at this development phase and this must be done before exposing the product to ultimate consumers through pilot projects (Rose & Ishii, 1999, pp.41-51). When a product does successfully go through the test market, it is introduced into the actual marketplace and this does initiate the introduction stage for the product where marketing activities pick up intensively. This product development phase exhibits zero sales as well as negative revenues are experienced, marking a period of absolute spending without any form of monetary returns. In the case of Samsung, the product development process is very intense with a lot of consumer consultation in order to incorporate all or most of the specifications needed by the customer where possible (Olhager, 2003, pp.319-329). Introduction phase Introduction of the product into the market is done after the development phase. At this point, Samsung’s electronic products normally will exhibit low sales volumes because the customers are not well aware of the product’s existence in the market while some are not

Understanding Gender Based Violence Sociology Essay

Understanding Gender Based Violence Sociology Essay Gender-based violence both reflects and reinforces inequities between men and women and compromises the health, self-respect, safety and sovereignty of its victims. It encompasses an extensive assortment of human rights violations, including sexual exploitation of children, rape, home brutality, sexual battering and harassment, trafficking of women and girls and numerous detrimental customary practices. Any one of these abuses can leave profound mental scars, damage the wellbeing of women and girls in common, including their reproductive and sexual health, and in some instances, results in death. Violence against women has been called the most insidious yet slightest renowned human rights oppression in the globe, and is a demonstration of historically uneven supremacy dealings between men and women, which have led to dominance over and inequity against women by men and to the hindrance of the complete progression of women, that cruelty against women is one of the critical social mech anisms by which women are compelled into a subsidiary position compared with men. Around the world, as many as one in every three women has been beaten, coerced into sex, or maltreated in some other approach most frequently by someone she knows, including by her spouse or another male relatives; one woman in four has been ill-treated during pregnancy. Violence against women mutually violates and impairs or nullifies the gratification by women of their human rights and elementary freedoms. In all societies, to a superior or minor extent, women and girls are subjected to corporal, sexual and mental violence that cuts across ranks of earnings, class and customs. This is a subject which endangers womens lives, bodies, mental uprightness and autonomy. Violence may have reflective effects, both direct and indirect, on a womans reproductive health, including: unnecessary pregnancies and limited admittance to family planning information and contraceptives, treacherous abortion or injuries unremitting throughout a lawful abortion subsequent to an unwanted pregnancy, compl ications from recurrent, high-risk pregnancies and lack of follow-up care, sexually transmitted infections, including HIV, continual gynecological problems as well as mental tribulations. Gender-based violence also serves by purpose or outcome to perpetuate male authority and control. It is sustained by a custom of silence and denunciation of the significance of the health penalty of violence. In addition to the impairment they exact on the individual stage, these outcomes also exact a communal duty and position an intense and needless yoke on health services. According to Murphy and Ringheim, four factors have been constantly linked with violent behavior: norms of male privilege and possession of women; male supervision of possessions in the family; male execution of decision-making in the family; and concepts of masculinity attached to supremacy and nobility (2001). Moreover, UNFPA recognizes that violence against women is inextricably linked to gender-based inequalities. When women and girls are anticipated to be generally submissive, their conduct in relation to their health, together with reproductive health, is unenthusiastically affected at all stages of the life cycle. When investigating the extenuating conditions lack of resources, education, healthcare and the sex trade, we find great and competent relations, and understand that these factors enable the perseverance of this phenomenon. The pervasiveness of home violence in a given society, thus, is the outcome of implicit reception by that society. The way men analyze themselves as men, and the way they think of women, will verify whether they use aggression or intimidation against women. Studies of very young boys and girls show that even though boys may have an inferior acceptance for annoyance, and an inclination towards rough-and-tumble play, these tendencies are dwarfed by the magnitude of male socialization and peer demands into masculinity roles. UNFPA recognizes that ending gender-based violence will mean changing cultural concepts about masculinity, and that procedure should dynamically appoint men, whether they are strategy makers, parents, spouses or little boys. Cross-cultural studies of wife abuse have found that nearly a fifth of peasant and small-scale societies are essentially free of family violence. The existence of such cultures proves that male violence against women is not the inevitable result of male biology or sexuality, but more a matter of how society views masculinity. Most domestic violence involves male anger directed against their women partners. This gender difference appears to be rooted in the way boys and men are socialized biological factors do not seem to account for the dramatic differences in behavior in this regard between men and women. Pregnant women are particularly vulnerable to gender-based violence. Some husbands become more violent during the wifes pregnancy, even kicking or hitting their wives in the belly. These women run twice the risk of miscarriage and four times the risk of having a low birth-weight baby. Looking at the pprevalence of and reasons for domestic violence among women from low socioeconomic communities of Karachi, cross-sectional study were conducted to estimate the prevalence of domestic violence and identify the reasons for it among 400 married women aged 15-45 years in low socioeconomic areas in urban Karachi. Data were collected with a pretested questionnaire. The prevalence of verbal abuse was 97.5% by the husband and 97.0% by the in-laws; the prevalence of physical abuse was 80.0% and 57.5% by the husband and in-laws respectively. Financial issues were the commonest reason for domestic violence followed by infertility and not having a son. The prevalence of domestic violence in this sample of women is high. There is a need to address this problem with efforts from health workers, policy-makers, nongovernmental organizations and others (Eastern Mediterranean Health Journal 2007). The majority of sexual assault victims are young. Women in positions of abject dependence on male authorities are also particularly subject to unwanted sexual coercion. Rape in time of war is still common. It has been extensively documented in recent civil conflicts, and has been used systematically as an instrument of torture or ethnic domination. Now, with precedents set at the International Criminal Tribunal for Rwanda, in Tanzania, and the International Criminal Tribunal for the Former Yugoslavia, at The Hague, for mass rape, other acts such as sexual assault, sexual slavery, forced prostitution, forced sterilization, forced abortion, and forced pregnancy may qualify as crimes of torture, crimes against humanity, and even some as crimes of genocide. This vicious cycle of development, identity and gender-based violence in fact explains the empirical evidence of the association between gender based violence and poverty, the individual risk factors of alcohol and substance abuse, ma le unemployment, male educational status and childhood experience of violence. Poverty, lack of education and lack of healthcare increases both vulnerability and the likelihood of exposure to gender based violence. There has also been the prevalence of the sex trade among women as a means of earning income which ultimately has unbearable the consequences on its workers and on women in general. The objectification of women is also a pressing issue that cannot be ignored. Violence, and womens fear of it, limits womens choices in virtually all spheres of life. It has long-term, as well as short-term consequences on womens physical and emotional well-being. It detrimentally affects womens ability to gain an education, earn a livelihood, develop human relationships and participate in public activities, including development programmes. There are different types of problems all over the world that women face, from the wealthiest countries to the poorest. In many countries, women are not entitled to own property or inherit land. Social exclusion, honor killings, female genital mutilation, trafficking, restricted mobility and early marriage among others, deny the right to health to women and girls and increase illness and death throughout the life-course. It will remain difficult for us to see sustainable progress unless we fix failures in health systems and society so that girls and women enjoy equal access to health information and services, education, em ployment and political positions. Reports by UNICEF, State of the Worlds Children, state that reasons for such disparity include the fact that women are generally underpaid and because they often perform low-status jobs, compared to men. UNICEF notes that the data isnt always perfect, and that generalizations such as the above can hide wider fluctuations. In Brazil, for example, women under the age of 25 earn a higher average hourly wage than their male counterparts. (p.39)Women not only earn less than men but also tend to own fewer assets. Smaller salaries and less control over household income constrain their ability to accumulate capital. Gender biases in property and inheritance laws and in other channels of acquiring assets also leave women and children at greater risk of poverty. Paid employment for women does not automatically lead to better outcomes for children. Factors such as the amount of time women spend working outside the household, the conditions under which they are employed and who controls the income they generate determine how the work undertaken by women in the labor market affects their own well-being and that of children (2007, p.36). Moreover, according to the United Nations, in no country in the world do men come anywhere close to women in the amount of time spent in housework. Furthermore, despite the efforts of feminist movements, women in the core [wealthiest, Western countries] still suffer disproportionately, leading to what sociologists refer to as the feminization of poverty, where two out of every three poor adults are women. The informal slogan of the Decade of Women became Women do two-thirds of the worlds work, receive 10 percent of the worlds income and own 1 percent of the means of production (Robbins 1999, p.354). Historically, economic recessions have placed a disproportionate burden on women. Women are more likely than men to be in vulnerable jobs, to be under-employed or without a job, to lack social protection, and to have limited access to and control over economic and financial resources. Policy responses to the financial crisis must take gender equality perspectives into account to ensure, for example, that women as well as men can benefit from employment creation and investments in social infrastructure. According to the Department of Economic and Social Affairs 2009, The economic and financial crisis puts a disproportionate burden on women, who are often concentrated in vulnerable employment, are more likely to be unemployed than men, tend to have lower unemployment and social security benefits, and have unequal access to and control over economic and financial resources. International statistics of the International Labor Organization showed that The economic crisis is expected to in crease the number of unemployed women by up to 22 million in 2009, the International Labor Office (ILO) says in its annual Global Employment Trends for Women report (GET), adding that the global jobs crisis is expected to worsen sharply with the deepening of the recession in 2009. In most societies, rape and domestic violence have on occasion provoked public outrage, but it has been left to womens organizations and movements to take more concerted action. The North does not have all the answers to this problem as gender-based violence is very much in existence in the developed world. Because gender-based violence is sustained by silence, womens voices must be heard. UNFPA puts every effort into enabling women to speak out against gender-based violence, and to get help when they are victims of it. The Fund is also committed to keeping gender-based violence in the spotlight as a major health and human rights concern. Another fascinating fact is that gender based violence is rampant in developed counties as compared to the developing countries. For instance, in a place like the U.S, despite the fact that advocacy groups like National Organization for Women (NOW) have worked for two decades to halt the epidemic of gender-based violence and sexual assault, the numb ers are still shocking. Murder, Intimate Partner Violence or Battering, sexual violence and assault are common phenomena. To the astonishment of most women across the globe, there is such a low conviction rate in gender-based violence cases, women are not believed by men and apparently even by fellow women. The judiciary imposes light sentences on such cases and even to some they are released on very modest bail or a mere warning. UNFPA advocates for legislative reform and enforcement of laws for the promotion and the protection of womens rights to reproductive health choices and informed consent, including promotion of womens awareness of laws , regulations and policies that affect their rights and responsibilities in family life. The Fund promotes zero tolerance of all forms of violence against women and works for the eradication of traditional practices that are harmful to womens reproductive and sexual health, such as rituals associated with puberty. Possible victims have been offered legal, medical and psychological support, and medical referrals when necessary. Attention has been paid to involving communities, and to creating support networks for gender-based violence victims that include both police and health-care providers, along with counseling services. UNFPA has also held workshops for health providers on recognizing the effects of gender-based violence on womens health, and on how to detect and prevent abuse and assist victims. These have stressed the need for confidentiality and monitoring. This body has also strengthening advocacy on gender-based violence in all country programmes, in conjunction with other United Nations partners and NGOs as well as advocating for women with parliamentarians and womens national networks. There have been strategies to counter violence against women and support the survivors. Case studies come from times of peace and times of armed conflict. Sections suggest strategies for transforming attitudes and beliefs in different societies that condone such violence, for supporting individual survivors, and to ensure that governments and NGOs fulfill their duty to protect woman. Womens rights around the world are an important indicator to understand global well-being. A major global womens rights treaty was ratified by the majority of the worlds nations a few decades ago. Yet, despite many successes in empowering women, numerous issues still exist in all areas of life, ranging from the cultural, political to the economic. For example, women often work more than men, yet are paid less; gender discrimination affects girls and women throughout their lifetime; and women and girls are often are the ones that suffer the most poverty. Many may think that womens rights are only an issue in countries where religion is law, such as many Muslim countries. Or even worse, some may think this is no longer an issue at all. But reading this report about the United Nations Womens Treaty and how an increasing number of countries are lodging reservations, will show otherwise. Gender equality furthers the cause of child survival and development for all of society, so the importance of womens rights and gender equality should not be underestimated. As part of its work to counter gender-based violence, UNFPA has supported training of medical professionals, to make them more sensitive towards women who may have experienced violence and to meet their health needs. Governments are not living up to their promises under the Womens Convention to protect women from discrimination and violence such as rape and female genital mutilation. There are many governments who have also not ratified the Convention, including the U.S. Many countries that have ratified it do so with many reservations. Gender equality and the well-being of children go hand in hand since it furthers the cause of child survival and development. It produces a double dividend: It benefits both women and children. Womens equal rights and influence in the key decisions that shape their lives and those of children must be enhanced in three distinct arenas: the household, the workplace and the political sphere. Gender equality is not only morally right, it is pivotal to human progress and sustainable development. Furthermore, this will be taking us closer to achieving the Millennium Development Goal Number 3-promoting gender equality and empowering women-will also contribute to achieving all the other goals, from reducing poverty and hunger to saving childrens lives, improving maternal health, ensuring universal education, combating HIV/AIDS, malaria and other diseases, and ensuring environmental sustainability. Pressure must be maintained on national governments to prioritise the coordination of programmes and policies across sectors such as health, justice, social welfare and education to ensure that the composite needs of survivors of violence are addressed. Of equal importance is scaling up responses that work media campaigns, hotlines, and one-stop crisis centers and so on. Basically, gender based violence limits women as human beings, drains their energy and hope, and constricts the possibilities of creating a new vision of society. Since it includes threats of violence, coercion or arbitrary deprivation of liberty, whether occurring in public or private, Violence against women is a violation of womens human rights, a cause and consequence of gender inequality, and a major cause of womens ill health. It is a detriment to their well-being, very often a crime, and a significant cost to the resources of the wider society. As a consequence, there are policy issues across the whole range of subjects that concern governments. These issues are particularly important in the area of crime, health, family, education and economic well-being.

Unrealistic Images of Women in Charlotte Brontes Jane Eyre :: Jane Eyre Essays

Unrealistic Images of Women in Jane Eyre   Ã‚  Ã‚   Jane Eyre, written by Charlotte Bronte, is the story of an orphan named Jane. It describes the life of a young girl. The book begins in Gateshead Hall where Jane lived with her aunt and her cousins. She is very much the unwanted child---- a burden to the entire Reed family. Infact she is mistreated and abused in that house. Her Aunt and her cousins both physically and emotionally abuse her. After a while her Aunt sends her off to a charitable institution, Lowood. In Lowood the food is scarce. The manager, Mr. Brocklehurst is mean-fisted. He kept the girls almost on the brink of starvation. When the summer arrived the girls started falling sick. Bronte writes,"Semi-starvation and neglected colds had predisposed most of the pupils to receive infection; forty-five of the eighty girls lay ill at one time"(Bronte 66). Yet through all this Jane survives. She goes to graduate from that school and become a teacher. At nineteen years of age Jane leaves Lowood to be a governess to a child in Thornfield. In Thornfied Jane experiences liberty at last. She is no longer obligated to anyone. However in Thornfield she falls in love with her master Rochester. And for the first in her life she too is loved and wanted by a man. However at the altar she finds out that he is married. Though his wife is a dangerous lunatic she feels compelled to leave him. Through out the book Jane is portrayed as a survivor. She is the epitome of womanhood. Jane is a survivor. She survives abuse at both Gateshead and Lowood. She survives the death of her best and only friend, Helen Burns. She is strong and does not wilt under the pressure of life. Even when life is cruel it cannot quite kill her spirit or her desire to be alive. Jane breaks away from the traditional woman. The one who needs protection and shelter from the harsh world. The woman who needs a man to hold her and comfort her. On the contrary Jane is independent and self-sufficient. Bronte emphasizes Jane's independence by making her a working woman and contrasting her with the rest of the women who were interested in Rochester. Unlike them she takes care of herself. She does not aim to get married into wealth. She is in love with Rochester's mind while Blanche is in love with his purse.

How non English Native Speaker Translate Slang Texting into Regular English

CHAPTER I. INTRODUCTIONThe subject of this study is slang and how the use of slang can be transferred from a source text in one language to a target text in another language. I have chosen this subject because slang is something in a conversation or similar communicative situation that most people easily recognize as soon as it is uttered, but explaining and defining what slang is and how it functions is an entirely different matter.Consequently, it is interesting to research the use of slang in order to determine if there are any difficulties in transferring slang from one language to another. Slang seems to have suffered social stigma among linguists and lexicographers because it has frequently been associated with overtly impertinent behavior (Adams 2009: 32). However, as it turns out, little research has been conducted into the actual use of slang. In fact, finding sources to explain the function of slang is very difficult.Researching terminology that is attributed to being slang , showed me that slang is more than just words to show impertinent behavior and that there are many social aspects embedded in slang, which in this thesis will be referred to as the use of slang. This study seeks to find out what slang is, how it is used, who uses it and why it is used. The embedded social effect and function of using slang will be researched and discussed in order to show why slang deviates from standard language and why it is used.I have chosen to look at how slang works within a given culture (the USA) because in Denmark, due to an excessive exposure to American television, films and music, we are heavily subjected to American- English language media which may give us a greater consciousness of the English language. From a translation studies’ point of view, slang is interesting because of its connotations in its source culture.Slang seems to be connected to the culture in which it is created, so how are slang words and expressions transferred into another language and culture and does the transfer affect the possibility to maintain the use of slang in the translation? In the world of translation studies, research into the translation of slang seems somewhat limited. The reason may be that slang is largely considered a colloquial phenomenon which reduces the genres of communication in which it can appear. More specifically, slang is most likely to be translated in connection with slang style of teenagers, in the form of texting.CHAPTER II. THEORETICAL FOUNDATIONA. Theory of TranslationThe acknowledgement of translation theory as a scientific discipline is usually attributed to J. S. Holmes. In his statement on the Symposium of Applied Linguistics (Copenhagen, 1972), he insisted on the establishment of translation theory as an independent field of research. The framework of this new scientific discipline was hard to determine because of its complex requirements and because it uses materials and results from many other linguistic disci plines.So, whoever wants to deal with the theory and poetics of translation should pay attention to the special requirements of similar disciplines and should be able to include their work in this new discipline. Because of all this, translation theory was considered an activity of secondary importance that relies on other people's thoughts and knowledge. The result of this was a diminishment of the value of research in this area.However, after years of undeserved treatment, the study of translation theory is gaining the place it should have had from the start. As an object of scientific research, the translation process attracts the attention of many scientific disciplines and methods, especially contrastive analysis. This kind of analysis can be successfully applied in monitoring structures and idioms of one language and comparing them to their semantic counterparts in another language.In this process we can also determine whether one particular phrase exists in only one language, or it is a common expression in several languages. In the final results of this study we can determine most important general and specific language differences. As a systematic scientific approach, with specific methods and goals, contrastive analysis was conceived in the United States in 1930’s, but it gained an important place in language science 40 years later. Of course, general linguistics with its theory and methodology supported this action.It is reasonable to assume that those who deal with translation as a science want linguistics to provide a practical contribution to translation, and to offer an improvement of practical use for those who learn foreign languages. Internal connections between linguistics and translation are quite obvious and convincingly confirmed by the generated models presented by generative grammar. However, although contrastive analysis has left important traces in the study of language, so far it hasn’t shown many important results in s ocial and cultural fields or practical solutions for the benefit of communication.According to contrastive analysis, the written text has a permanent structure, it requires focusing only from the standpoint of etymology and semantics, so it does not allow observation of life situations or events that occur in the language under the influence of the social and cultural environment. If we accept the terms mentioned above according to their original etymological meaning, it is clear that they define translation as the decision to say something to someone somewhere â€Å"over†, where people speak a different language and the message can not be understood without translation, transmission or inversion.To make it simple, translation represents transferring messages from one language to another. Translators often try to highlight the direct connection between translation and language. Professional translators usually insist on translating the semantic components of the text, but som etimes there’s a need for literal translation. Some often criticize the language structures that can be found in under-educated translators’ work. Although professional translators insist on the connection between translation and various fields of modern science, their theories can not offer enough evidence on the true importance of translation.Traditional scientific practice gives the activity of translation a secondary role and leaves it in the shadow of the importance of scientific research. When it comes to the translation process, we can say that a translator transfers information between the two languages. In fact, a translator transfers the contents of the text written in one language – also known as source language – into the expressions in the second language – also called the target language. This type of translation is called inter-language.Given the relationship between source language and target language, there can be  also intra-lan guage and inter-semiotic translation. Inter-language translation is a process in which the linguistic material from one language is transferred using material from some other language. Intra-language translation is the name for replacing one form of language material with another form of that same language. Inter-semiotic translation can be defined as the conversion of characters from the language system structure to another system of signs (for example, converting traffic regulations to traffic symbols).In this case, Translation's status as a mental activity of secondary importance is caused by the thought that in the transfer between two languages, translators are trying to shape other people’s thoughts, not their own. As a form of mental activity, translation represents the transformation of thoughts, feelings or desires, originally designed in one language, into the same kind of thought, feeling or desire in another language.B. Theory of CommunicationThe network is expect ed to process messages regardless of their contents. The perspective of the communication network therefore is different from that of the communicators. Only by operating at a next, that is, receiving interface, can the substance of the message be reconstructed and further processed. This next interface may be a (human) receiver or another differentiation of the network. As the differentiation changes, the message is expected to have another situational meaning (Granovetter 1985).The substance of communication can only be reconstructed if the communication systems are sufficiently complex for packaging the original signal. The original substance of the message, however, remains an assumption at the receiving end and decoding is based on theoretical assumptions. Although this may in practice be taken for granted, all sense of an original communality is recognizable as based on a specific coding, for example, in terms of basic affections. At the level of the social system, the communi cation of information not only transmits, but also translates and potentially transforms the expected information content.The full formalization of the substance of communication in terms of messages expected to contain information was accomplished by Shannon's (1948) mathematical theory of communication. From this perspective, information is content-free and equated with uncertainty; it is formalized in terms of binary digits or bits. When the uncertainty is complete, the system is assumed to be â€Å"dead† in a formal sense. A system can only process information, that is, communicate, as long as the expected information is not complete but contained within a communication. A communication system communicates with other communication systems.The latter provide contexts insofar as they communicate, that is, insofar as these systems are neither completely certain (â€Å"fixed†) nor completely uncertain (â€Å"dead†). Thus, a model of co-variation and remaining va riation in otherwise orthogonal dimensions can be formalized (Leydesdorff 1994). By differentiating the systems suppress the co-variation and tend to become nearly decomposable (Simon 1973). Whereas the covariation between two systems (A and B) is mutually determined, the remaining variation provides a structure over time in the one system (A) that is a latent condition for the coevolving system (B).From the perspective of the latter system (B), the structure (in A) can also be considered as redundancy or failing information. Therefore, structure is latent from this perspective. The covariations provide windows at which the systems share information mutually. The remaining variations are based on the recursive code of the communication over time and remain internal to each of the co-evolving systems. In the case of a dually layered communication medium like human language (see above), the same communication can be nearly decomposable in one dimension while firmly related in another. For example, we may agree despite a deep misunderstanding in terms of the information exchange, while one is also able to disagree about a given meaning when one fully agrees about the underlying exchange. Thus, a two-dimensional communication medium allows for differentiation and integration at the same time. The operation has become complex in itself. With increasing differentiation the system has to improve on its internal operation of integration because of the risk of otherwise falling apart from an excess of differentiation.Keeping this balance under the pressure of increasing uncertainty can be considered as the driving force for developing communicative competences in a communication system. The communicative competences are expected to be differentiated in the case of inter-human communication. Whereas the substance of social communication (i) is packaged, the communicative competencies tend also to become formalized. The social network system, however, remains structurally coupled to human agency in the substantive dimension.As long as one maintains Luhmann's assumption that human agency has to be the substantive carrier of the reflexive translation at the node, the social system cannot be completely virtual. One has to abandon the complete idealization in the historical case since observable reproduction has to be realized as one of the subdynamics of otherwise virtual networks. In this respect, sociology is different from the study of artificial systems. The historical instantiations contain the fingerprints of the social system's reproduction.Institutional dynamics exhibit codifications of communication that have been useful hitherto to the extent that they have been institutionalized. These â€Å"real life† phenomena are part of the social system as are we ourselves, that is, as subdynamics which can be invoked. In other words: human agency is structurally coupled to the social system, but only along one of the two dimensions of inter-huma n communication at each time. The other dimension is the way our communication is processed as a message. Along this dimension, the expectation is that we are only operationally coupled, since operational coupling allows for differentiation.The social system operates in terms of expectations (that is, uncertainties) and expectations concerning expectations (that is, meaningful selections). This differentiation in the communication provides parallel channels in the medium that the network system has available for propelling the communication. Language supports this dual-layeredness in the communication by providing a means of codification of the relation between the message and the information. The interactions among the two layers provide the system with variation that can recursively be selected as meaningful.For example, one is able to play with the meanings and the functions of communications. Furthermoe, one is sometimes able to control some of the selections by improving one's own communicative competences. Although each of us is able to select individually by providing meaning to some information and not to other, the reflections are socially distributed and hence they contain also an update value for the network behind the backs of the participants involved. In each communication, one degree of freedom may be hidden hyperreflexively or it can be made available to the communication, that is, infrareflexively.When the socially distributed reflections can be communicated, they are provided with situational meaning. The latter interaction is expected to interact with the not-yet communicated layer of reflections, and by generating this new variation the system propels itself. On the side of the human agency involved, this configuration provides us with opportunities for building niches within the system or, in Habermas' terminology, with options for improving the quality of life, for example, by fine-tuning communicative competencies to the exigencies of th e communicated culture.C. Theory of Slang LanguageThe definition of slang can be found in literature researching slang. Unlike dictionaries, whose main focus is to provide the general outline of a lexical item, but cannot elaborate on too many aspects due to a restriction on the space available, the specialized literature presented in this paragraph presents more in-depth research on slang and has a different approach to how to define slang.In her book Slang & Sociability in which she researches the use of slang among college students in the USA, English professor Connie Eble presents her own definition of slang: â€Å"Slang is an ever changing set of colloquial words and phrases that speakers use to establish or reinforce social identity or cohesiveness in society at large† (Eble 1996: 11). Eble’s definition differs significantly from the definitions presented in the dictionaries. While she agrees that slang is colloquial, Eble’s definition highlights the socia l aspects of slang which the dictionaries either ignore or do not find relevant to explain.According to Eble, slang thus seems to serve a purpose which is the establishment of social identity for the speaker and the people with whom they are interacting. Michael Adams agrees and says that slang serves to fill the following purposes: to identify members of a group, to change the level of discourse in the direction of informality, and to oppose established authority (Adams 2009: 16). Adams’ and Eble definitions show that slang is not just a set of words/phrases used by particular groups, but that it is something that are used by people to establish groups.The difference between these two notions is that slang can be used by anyone with the aim of wanting to establish group identity and to oppose established authority. Eble mentions Dumas and Lighter who proposes four identifying criteria for slang (Dumas & Lighter 1978 14-16 in Eble 1996: 11-12): 1. Its presence will markedly l ower, at least for the moment, the dignity of formal or serious speech or writing. 2. Its use implies the user’s familiarity either with the referent or with that less statusful or less responsible class of people who have such familiarity and use the term.3. It is a tabooed term in ordinary discourse with persons of higher social status or greater responsibility. 4. It is used in place of the well-known conventional synonym, especially in order (a) to protect the user from the discomfort caused by the conventional item or (b) to protect the user from the discomfort or annoyance of further elaboration. Dumas & Lighter say that when something fits at least two of the criteria, a linguistically sensitive audience will react to it in a certain way.This way, which cannot be measured, is the ultimate identifying characteristic of true slang. This shows that the use of slang is a negotiation between the speaker and the listener, because the speaker wants to convey something with th e use of slang which the listener must acknowledge. Adams acknowledges this and says that it is not a word itself that makes something slang, but rather the extrinsic feature of its use adapted by speakers to very precise human social and aesthetic needs and aspirations (Adams 2009: 48).Thus, the four criteria show that slang goes far beyond just being a lexical item. Moreover, all four criteria seem to focus on the social implications of using slang and the consciousness of shared knowledge between speaker and other participants. Dumas & Lighter imply that slang is used to change the level of formality from formal and serious speech towards informality, which also was what was suggested in the dictionary definitions and by Adams and Eble The objective of using sets of slang words and expressions is to achieve something on a social level.The speaker uses slang in order to achieve social dynamics with the people to whom he/she is speaking and slang outlines social space, and attitude s towards slang helps identify and construct social groups and identity. (Adams 2009:57). This means that when you use slang, you expose yourself, your ideas and your attitude as to how you want to perceive the people with whom you are interacting, and how you want these people to perceive you, while you rely on the people with whom you are speaking to be able to infer what you mean.From this follows that slang is not a language as such as implied in some of the dictionary  definitions mentioned in the previous paragraph, but rather a set of words and expressions in a given language used to create group dynamics, because slang is used within a given language to establish a difference between standard language and slang. The difference is not so much in the words themselves, but in the intended effect of using the words. The switch from standard language to slang implies informal settings and helps determining group dynamics. In the words of Eble, people use slang â€Å"when they want to be creative, clear 2 A form of e. g. English which does not include evident non-standard usage of the language† (Hamaida 2007: 3).Translating the use of slang – A study of microstrategies in subtitling with a view to researching the transfer of the use of slang from source text to target text with I Love You, Man as empirical example, including a study of the function of slang and acceptable to a select group† (Eble 1998: 19). In addition, slang is ephemeral. Slang changes constantly and it is the constant notion of what to use and what not to use that creates group identity. Eble says that â€Å"sharing and maintaining a constantly changing in-group vocabulary aids group solidarity and serves to include and exclude members† (Eble 1998: 119).The members are those who understand not only the word said by a slang user, but also know what the intention of using the word is. In this way, slang operates like fashion: You always need to keep up with the l atest trends and if you do not, you are not as fashionable as other slang users are, and you must know how to respond to slang and to show whether you are ‘in-crowd’ or ‘out-crowd’ (Ibid: 121). What still needs to be explained is what makes a given word appear slang to listeners.As we saw above, Lighter and Dumas suggested that a slang term is taboo when used around people that do not belong to your group and that slang is a synonym to a conventional word in the standard language used to avoid having to protect the user of the word from discomfort from having to elaborate on the word or to use the real word. This tells us that slang has an effect on both speaker and listener, and that slang is not applicable in all settings. Adams mentions that slang is â€Å"casual, racy, vivid, irreverent, and playful elements [that] rebels against the standard (whether mildy, wildly or in between)† (Adams 2009: 9).The attributes suggested by Adams proposes that sl ang can be mild and casual in its appearance just as it can be racy and irreverent. Essentially, Adams believes that slang is used to rebel against standard language, but that the reasons for doing so does not have to be to show bad behaviour or obvious irreverence. As we saw in the dictionary definitions above, slang seems to be listed as being not polite and offensive, but Adams believes that slang can just as well be playful and a joking way of rebelling against standard language to mark the difference between e.g. parents and children (in-crowd versus out-crowd), but the children do not necessarily have wicked intentions with the use of slang.Rather, slang is used to create a social line between children and parents/adults (Ibid: 32). Of course, context comes into play when we think of slang. Adams mentions that slang is not slang until someone recognises it to be slang (Adams 2009: 62). This means that listeners must be able to recognise the speaker’s intent to break wit h established linguistic convention and to determine that what they are hearing is slang.CHAPTER V. CONCLUSIONThe term of using slang texting commonly can be learning trough chat with someone aboard. From the research result, we could see that student A who is often having chat with someone abroad can translate the text source appropriately. While student B is unfamiliar with slang texting, it is because student B rarely having chat with someone abroad. Knowing slang language is good for people who want to be an active English speaker. By mastering slang language, so we can take easily to communicate with the English native speaker.

Scratch Beginnings

The â€Å"American Dream† is only as real as one’s imagination. The Scratch Beginnings by Adam Shepard gives the reader an opportunity to walk in the shoes of a man working to turn â€Å"rags-to-fancier-rags† (p. xvi, Shepard). Within the book lies not only the journey of Adam Shepard, an ordinary man attempting to advance from being homeless to living financially stable, but also the stories of others, whom Shepard met along the way, taking different routes to reach similar goals. Taking place in 2006, it is easy to connect each event, three years later, with today’s economy. All through the story we are reminded that one’s character impacts his own achievements: A person is only competent to approach such a goal if their heart, passion, and mind are set to their ambitions. One main motto told the reader that to achieve the â€Å"American Dream† one must never settle for anything less than what they expect from themselves. This saying was shown in many tasks described within the story: just as Shepard was about to take the job at the carwash, which only paid the minimum, he took some initiative and made a final attempt to persuade Curtis into hiring him at Fast Company. Another example would be of Derrick, with hard work, dedication, and a little assistance; he was able to succeed in buying a new home. Shepard’s story described the emotional impacts of each achievement and failure. He was not short in telling of each fiasco he encountered and with every let down handed to him, Shepard was still able to look on the bright side in each event. The experiences in Scratch Beginnings hint to the reader that the â€Å"American Dream† is not always about hard work but a positive attitude is just as important. Some say the current economy is struggling but is it any different from seventy years ago when families immigrated to the United States in search for a better life? Hearing stories of your ancestors: how they came to America, their struggles, starting their families, and by living your life today would you not think your ancestors achieved the â€Å"American Dream? † Over the past couple years statistics have shown that the unemployment rate has increased and many Americans are losing their jobs; however, statistics have also shown that technology is increasing and so are desires of Americans. Shepard repeatedly states that with success comes sacrifice: he sacrificed his evening outs, free time in order to earn extra money, and also his purchases to save for later in life. When shopping for clothes, â€Å"I even thought about splurging for a couple extra pairs of pants and shirts, but the timing didn’t seem right. † (p. 74, Shepard) The economy needs to start thinking money savvy: instead of splurging on items, settle for the necessities. Shepard said others have criticized his experiment; however by briefly including the accounts of others (Marco, Derrick, BG, ect. , all with different backgrounds, and how they have advanced in society, gives his book credibility. The journey of Adam Shepard was in his eyes the achievement of the â€Å"American Dream. † He surpassed his goals by saving around $5300 while living in an apartment with monthly expenses. Everyone has their own definition of the â€Å"American Dream† and it is up to them to figure ou t what it is and how they will be able to achieve it. Like Adam Shepard said, â€Å"We are only as strong as our weakest link. † (p. 215, Shepard)